Convincing Home Staging Statistics

So if you are not convinced already…. Here are the most recent stats…

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1. Our take:  What is that impression?  A well staged home automatically gives the buyer the impression of a well-kept, well-maintained home. This stat is also important because it comes from Buyer’s agents not Selling agents. Continue reading

Plume’s Touch

Staging a home for resale is a fine balance of design and merchandising.  Plume’s aim is to add style but not bring too much personality or character into our staging.  Character is great for interior design geared for a particular client; but our staged designs aim to have a broader appeal, as to be merchandised to a neighborhood tastes.   Plume’s style is based on your home’s architecture, the home’s details and the target market of buyers. Continue reading

What is Home Staging?

Home staging is not decorating and it is not simply un-cluttering.  Home staging is merchandising a home for potential buyers.  The object of home staging is in our mission statement:

“..to create emotional connections between buyers and homes by showcasing a home’s best features and demonstrating a home’s full potential.”

A home’s full potential is demonstrated by first and foremost the use of space and showcasing the best features of a home.  A professional stager will accomplish much of this by arrangement of simple furniture and accessory vignettes, color choice, and depersonalizing the space. Continue reading

Sellers, Reduce the Amount of Time Your Home Spends on the Market in WA

The Real Estate Staging Association conducted a report stating that:

homes in Washington sold 7 times faster  than homes that are not staged

This study was conducted on 64 homes in Washington State in 2013.  Time on the market for these homes once staged prior to going on the market was 20 days.  Continue reading